These breaches keep happening. One day in not so distant future, one of the breaches would end up being the final straw.
Over a long enough time span, all data is liable to be breached. It’s why some security researchers call on companies to store as little data about their customers as possible, to minimize the damage when the inevitable happens. As an advertising company, Facebook cannot easily adopt such an approach. But it could modulate the other ways in which it asks us for our trust — perhaps deciding, as Google did, to leave the camera out of its home speaker; or not to put on stage an executive soliciting our most personal information, however well anonymized, while the investigation into a data breach affecting millions is still underway.
Instead, it’s full speed ahead.