Big Vape is copying Big Tobacco’s playbook


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It’s the same tactics over and over again.

So when The Simpsons mocked industry claims that they didn’t market to kids a few years ago, many vapers weren’t amused. In the episode, Bart goes to the Kwik-E-Mart to buy e-cigs, and Apu tells him that while they’re legal for children in their state, “this is not kid stuff.” Then Apu asks, “Now would you like bubble gum flavor, strawberry shortcake, or watermelon dream?” A writer for Vaping360 complained that the show played to “common fears and misconceptions.”

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Liza Gross — The Verge

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How do you cool 7.5 billion people on a warming planet?


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Adapting will be expensive. With every degree of warming that gets locked into the climate system, the more it will cost to maintain something resembling normal life, and the more people there will be who are unable to afford it. The particular problem posed by heat isn’t that it’s impossible to adapt to, it’s that it’s difficult to adapt to equitably and in a way that doesn’t make the problem worse. Like mitigating climate change overall, any cooling solution will require collective action, in the form of international agreements like the Kigali Amendment, efficiency regulations, subsidies, technological advances, new building designs, and civic programs.

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Josh Dzieza — The Verge

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