The Constant Consumer


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We have become an active consumer all through the day thanks to technology.

In light of Amazon’s all-encompassing ambitions, the strategy behind several of the company’s most important product initiatives — Alexa, Amazon Prime, physical retail stores (including Amazon Go and Whole Foods), and Amazon Key — becomes clearer. These products seek to redefine what being a customer means by immersing us more completely within the Amazon universe. Formerly, being a customer was a role one assumed upon physically entering a store or ordering something from a company. Amazon promises to create a newer type of environment, a hybrid of the digital and the physical, that lets us permanently inhabit that role: the world as Everything Store, which we’re always inside.

The complete article

Drew Austin — Real Life

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One thought on “The Constant Consumer

  1. Cancelled my account with Amazon some weeks ago after getting informed how many datas they collect of everybody registered there. Now I feel for sure much better!

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