Sharing this needull as anything Amazon does is going to have some impact in our lives. And this is the biggest acquisition by Amazon.

Of course, buying Whole Foods doesn’t help Amazon reach the rural areas where Walmart rules. “Amazon is stronger in bigger cities, and the map of Whole Foods locations shows it is closer to these cities,” says Goldberg. Still, you can see the Whole Foods deal being the first step in a larger plan. “If this strategy proves out for Amazon, you could well imagine it could be opening a bunch more stores or doing more acquisitions just to cover the US,” says Goldberg. “And you could imagine it might have similar plays that it’s evaluating in other markets.”

The complete story

Davey Alba — Wired

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Employee #1: Amazon


Now, that Amazon has become such a behemoth, it is intriguing to look at its roots. Today’s needull is an interesting conversation with Shel Kaphan, Amazon’s first employee. Reading the conversation I could think of only one thing – If we had just a little power to see the future, how different our key decisions would have been?

During that time we were just a bookstore, so it didn’t seem to me there was a lot of steering to be done. That said, I don’t know all the things that Jeff might have been doing that I wasn’t aware of at the time. If I think back, I can’t even clearly picture what it was that he was actually doing. He wasn’t working on any of the technical stuff. We never even had a written business plan that I know of.

The complete conversation

Craig Cannon – The Macro

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