Is Luminary going to be Netflix of podcast?
This is a natural evolution of the podcast model. Podcasts began as free content for, you guessed it, iPods. The idea is that the content could be ‘cast’ to the ‘pod.’ In fact, today, podcasts may be the only linguistic use of the ‘pod’ term left (well if you don’t count Tide). Those podcasts then got ads and then it turned out that the ads were effective which was great news for startups like Gimlet that had built themselves off a long tradition in audio content, including innovative ads, brought about by This American Life. (Gimlet was recently acquired by Spotify for a purported $200m).