AMAZON IS ABOUT TO TRANSFORM HOW YOU BUY GROCERIES


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Sharing this needull as anything Amazon does is going to have some impact in our lives. And this is the biggest acquisition by Amazon.

Of course, buying Whole Foods doesn’t help Amazon reach the rural areas where Walmart rules. “Amazon is stronger in bigger cities, and the map of Whole Foods locations shows it is closer to these cities,” says Goldberg. Still, you can see the Whole Foods deal being the first step in a larger plan. “If this strategy proves out for Amazon, you could well imagine it could be opening a bunch more stores or doing more acquisitions just to cover the US,” says Goldberg. “And you could imagine it might have similar plays that it’s evaluating in other markets.”

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Davey Alba — Wired

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