How the tobacco industry targets young people with social media influencers


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The tobacco industry never backs down.

Social media detective work started to reveal a few consistent themes. Whenever Marlboro branding appeared in the frames of otherwise innocuous pictures, the hashtag #IDecideTo would too, slotted in at the bottom of the post. Similarly, any picture prominently featuring Lucky Strike would be equipped with #LikeUs_Party. They also appeared to be region-specific, with the most common hashtags in, for example, Brazil –  #AheadBR, #Quemtepira, #TasteTheCity and #Readytoroll – used by British American Tobacco to advertise Kent, Dunhill, and Lucky Strike.

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Francisco Garcia — Dazed

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