What does Facebook want? To never pay a penny in taxes or fees, for starters. But the larger answer seems to be that Facebook wants the right to devour a country’s advertising market and freely tinker with the algorithmic dials governing what millions of people see. Anything that stands in the way of their autonomy to set a population’s informational intake—or that threatens to undermine the bottom line—is considered a threat. Facebook’s response in Australia shows that it’s not afraid to go nuclear to protect its market dominance and tens of billions in annual profits—a move that implicitly acknowledges that the company has too much power.
The idea that there’s a powerful vegan lobby has caught on with vegans and non-vegans alike. In a Telegraph essay last year, titled “I would sign up to veganism if it weren’t for all the damned vegans,” a photo caption uses the term to refer to PETA protestors, thus equating the vegan lobby with animal rights groups as King does. But others use the term even more loosely. A writer for The Guardian seems to believe that the vegan lobby is people who love soy. And in a recent essay, vegan writer Janey Stevenson wrote, “I’ve deliberately disconnected myself from the vegan lobby because frankly, it’s embarrassing,” without explaining what, exactly, she’d disconnected herself from. A PETA membership? A vegan Meetup?