Will the iconic magazine survive?
With the magazine up for sale, everything surrounding SI’s mission seems uncertain. Despite the staff reductions, there is some money being poured into new platforms. Those at the magazine talk bravely about their digital initiative, SI TV, which earned two sports Emmy nominations this year (one for 89 Blocks, the gritty, veristic chronicle of a high school football team in East St. Louis that premiered last fall on Fox). But it’s hard to know where these ventures will go without knowing the magazine’s next owner, just as it’s hard to know what happens to traffic on SI.com if Peter King leaves.
Needull in a haystack 