A very well explained article. Recommended by Ankit.

This form of marketing became the blueprint of all future advertising. Trucks are marketed to men as ways to assert strength and reliability. Makeup is marketed to women as a way to be more loved and garner more attention. Beer is marketed as a way to have fun and be the center of attention at the party. I mean, my god, Burger King used to market hamburgers with, “Have it your way” — that doesn’t even make sense.

After all, how else does a women’s magazine that shows 150 pages of airbrushed pictures of women in the 0.01th percentile of the population in terms of beauty make money other than turning around and selling beauty products next to those exact same airbrushed women? Or beer commercials that show raucous parties with friends, girls, titties, sports cars, Vegas, friends, more girls, more titties, more beer, girls, girls, girls, parties, dancing, cars, friends, girls! — Drink Budweiser.

The complete article

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