They found minorities were half as likely to whiten their resumes when applying for jobs with employers who said they care about diversity. One black student explained in an interview that with each resume she sent out, she weighed whether to include her involvement in a black student organization: “If the employer is known for like trying to employ more people of color and having like a diversity outreach program, then I would include it because in that sense they’re trying to broaden their employees, but if they’re not actively trying to reach out to other people of other races, then no, I wouldn’t include it.”
Getting the first believers is the most difficult part. Fellow bloggers can surely identify with the challenge of bringing the first 1000 readers on their blog.
As Teixeira reports in a new HBS case, Airbnb, Etsy, Uber: Acquiring the First Thousand Customers, all three platforms concentrated on getting the service side of the equation first, customers second. But there’s a catch. “It’s not just the chicken and the egg, you also want to select the right eggs,” explains Teixeira. “If you acquire the wrong eggs and ostriches come out, then you are in trouble. The chickens will run for the hills.”