How German companies adopted English as their lingua franca


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Seems like no one has a choice these days to not learn English.

Even German car icon VW last year announced that it would make English the corporate language for its 120 sites worldwide. No other German company employs more people abroad — 340,000 of the 626,000 total last year.

This was a controversial decision. The German Language Foundation, which has set itself the task of protecting the language, was so furious at VW that it sold its company shares in protest. “The words Volkswagen and German unfortunately no longer go together,” fumed the foundation’s chairman Walter Krämer. “I am appalled at how recklessly our elites are giving up their own language and culture.”

The complete article

Caludia Obmann — Handelsblatt Global

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