What does Facebook want? To never pay a penny in taxes or fees, for starters. But the larger answer seems to be that Facebook wants the right to devour a country’s advertising market and freely tinker with the algorithmic dials governing what millions of people see. Anything that stands in the way of their autonomy to set a population’s informational intake—or that threatens to undermine the bottom line—is considered a threat. Facebook’s response in Australia shows that it’s not afraid to go nuclear to protect its market dominance and tens of billions in annual profits—a move that implicitly acknowledges that the company has too much power.