Indeed, Finns derive a great deal of pride from the high level of social trust present in the society, which in turn is an indication of the perception that people are believed to be acting honestly. “In Finland the state is a friend, not an enemy,” Kananen said. “The state is perceived as acting for the collective good – so public officials act in everybody’s shared interest. There is a great deal of trust – towards fellow citizens and public office holders, including the police. Finnish people are also happy taxpayers. They know the tax money is used for the common good and they know no-one will cheat when collecting the taxes.”
Needull in a haystack 
So, why wouldn’t they be honest?