The key to long-term success from a creator’s perspective is straightforward: let the qualities that give you your Q-factor do their job by giving them a chance to deliver success over and over. In other words, successful people engage in project after project after project. They don’t just count their winnings; they buy more lottery tickets. They keep producing. Take writer J.K. Rowling, who followed Harry Potter by creating a successful mystery series (under the name Robert Galbraith). Each time she publishes a new book, her new fans go back and read the older volumes as well. Each new book, then, breathes life into her career, keeping her whole body of work present and relevant.