Yelp’s Heyday Is Over


yelp-five-stars-2

Will Zomato face a similar struggle in India?

Part of Yelp’s woes seems related to its new no-term deals, meaning advertising clients are not locked into a contract. While that move initially resulted in a jump in new accounts, it also means businesses aren’t obligated to continue to advertise if they’re not impressed with the results of their advertising — and seemingly, more and more business owners are taking their ad dollars elsewhere, especially as diners flock to other platforms. “I opened a new restaurant a few months ago, and for every five Google reviews we get, we get maybe one Yelp review,” says Danny Teran, co-founder of the NYC-based Watson Hospitality Group. “Three or four years ago, that wasn’t the case.”

The complete article

Whitney Filloon — Eater

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