The idea that there’s a powerful vegan lobby has caught on with vegans and non-vegans alike. In a Telegraph essay last year, titled “I would sign up to veganism if it weren’t for all the damned vegans,” a photo caption uses the term to refer to PETA protestors, thus equating the vegan lobby with animal rights groups as King does. But others use the term even more loosely. A writer for The Guardian seems to believe that the vegan lobby is people who love soy. And in a recent essay, vegan writer Janey Stevenson wrote, “I’ve deliberately disconnected myself from the vegan lobby because frankly, it’s embarrassing,” without explaining what, exactly, she’d disconnected herself from. A PETA membership? A vegan Meetup?