How to thrive as a gig worker? There are many pitfalls to avoid but the success at the end of it all is motivating.
The first thing we realized when we began interviewing independent consultants and artists was that the stakes of independent work are enormously high—not just financially but also existentially. Unshackled from managers and corporate norms, people can choose assignments that make the most of their talents and reflect their true interests. They feel ownership over what they produce and over their entire professional lives. One study participant told us, “I can be the most I’ve ever been myself in any job.”
Gianpiero Petriglieri, Susan J. Ashford, Amy Wrzesniewski — HBR