Big Vape is copying Big Tobacco’s playbook


It’s the same tactics over and over again.

So when The Simpsons mocked industry claims that they didn’t market to kids a few years ago, many vapers weren’t amused. In the episode, Bart goes to the Kwik-E-Mart to buy e-cigs, and Apu tells him that while they’re legal for children in their state, “this is not kid stuff.” Then Apu asks, “Now would you like bubble gum flavor, strawberry shortcake, or watermelon dream?” A writer for Vaping360 complained that the show played to “common fears and misconceptions.”

The complete article

Liza Gross — The Verge

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One thought on “Big Vape is copying Big Tobacco’s playbook

  1. To me it’s like every other fruit or candy flavored substance in liquor, sold to the unwitting 18 and ups who want to appear cool. Sad news.

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