First, always be suspicious of adverbs. This short release (658 words) includes deeply, totally, intensely, and sincerely, all in the second paragraph. Any one of these is an unequivocal indicator of bullshit. The Equifax PR playbook apparently includes the principle: “When you have nothing substantive to say, use adverbs to say it with feeling.”
Needull in a haystack 
Taken straight from the playbook of a certain world leader.