ON INDIAN MINIMALISM


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It’s not just that the rise of emerging economies is shifting the dynamics of global luxury consumption. Nor that young Indian designers are exposed to global influences and produce collections that deftly integrate these. It’s also that in fact because of the weighty history of misperception as well as moral ideas regarding restraint versus excess, emerging Indian designers are driven to produce something with a peculiarly unique alchemy for global fashion audiences, beyond cliches and speaking an exciting language of the now.

The complete article

Dr Phyllida Jay — Vestoj

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