The 1-Click technology will be remembered as “a very important event in the history of e-commerce,” said Hosanagar. “First, it was a very simple and intuitive system and generated a lot of controversy — could something so simple and obvious be patented? Second, it became an important part of the experience that Amazon offered and became a flag bearer for the convenient shopping experience that Amazon came to be known for. And finally, it showed how e-commerce was as much about technology and data as it was about retail.”
Needull in a haystack 