In praise of Facebook Instant Articles


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Everything seems to be moving to Facebook these days. Journalism, Business, Activism.

Two years since the product’s launch, Instant Articles has been criticized for underwhelming monetization, the absence of robust subscription options, an inability for publishers to directly connect to their readers, the limited amount of user data returned by Facebook, and the lack of autonomy provided to publishers over their ad space. One publishing executive described them as “a public flop.”

But the Daily News still sees potential in courting a mobile audience. This represents a considerable shift in strategy in the past few months. The Daily News has always posted a high volume of articles on Facebook compared to other publishers—typically almost 100 per day. But the paper barely used Instant Articles; the strategy was all about driving back to nydailynews.com.

The complete article

Pete Brown — CJR

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