The women who invented the Brazilian wax


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This is the story of how the Brazilian wax came to be.

Their signature wax had been invented by their sister Janea. “It’s a funny story actually,” says Malin. Back in the late ’70s Janea was in Bahia with her husband, having a beer and some fried fish on the beach. She was admiring a beautiful girl, but as she walked past Janea was horrified by the pubic hair protruding from the back of her tiny bikini. “The image – it was like a mirror that shattered,” says Malin.

Janea’s next thought was: “Wow, do we have hair there?”

At home her suspicion was confirmed. But when she went to a salon to have it removed, she met with resistance: “Are you crazy? I’m not touching you there,” was the response.

So Janea decided to do it herself.

The complete article

Vibeke Venema — BBC Magazine

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