We have all grown up with WWE. It has its own fan following. But, at the end of the day it is also a business listed on the stock market. This needull looks in depth WWE as an entertainment business.
WWE’s popularity—and pro wrestling’s appeal in general—is easily explained. There’s drama and storytelling, there’s risk of bodily harm, there’s the eternal battle between good and evil. “If we are doing our jobs right and we are telling a compelling story, you’ll be enthralled, you’ll be caught up in that story,” Stephanie McMahon told me at WrestleMania 32 in Texas last April. And she’s right. According to documents submitted to the Securities and Exchange Commission, WWE enthralled more than 2 million live-event spectators in 2015.