Is Wealthy the Only Rich?


What does it mean to be rich? Is it just having a lot of wealth amassed or is there more to it? Does a rich life have to be wealthy as well? In today’s needull, many a new wealth heroes answer these questions. All these perspectives move me to take the plunge towards a 4-hour work week.

‘‘Time is money’ is a weird saying – and a stupid one too. Time is freedom. Time is the only thing that matters and the experiences that you pack into it are the only true measure of your wealth.

‘Before the children were born I was the creative director for Red Bull in the US and my wife Chrissie was a project manager there. We worked 24/7, always in the air from one place to another. It was insane and exciting, and we were earning a lot of money.

‘But when Chrissie discovered she was pregnant six years ago, we decided to pull the parachute on that lifestyle and slow our whole world right down.

‘We planned our exit carefully and I opened a small design studio in Hamburg located just a few minutes from a great kindergarten and from our home.

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The Future Laboratory

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