WHY CHINA CAN’T GET ENOUGH OF “WARCRAFT”


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“Warcraft” which tanked in the US and Europe was very successful in China. Movie viewing habits differ across geographies. Today’s needull looks at some of these.

Warcraft, the American blockbuster chock full of orcs, elves and very large dogs, tanked in Europe as well as the US. But in China it broke records, taking $157m in its opening week (more than “Star Wars: The Force Awakens” in its entire China run). That is thanks to a generation of Chinese movie-goers who grew up playing the video games that the film is based on, especially “World of Warcraft”. The massive multiplayer online role-playing game was so popular that internet-addiction camps popped up to “cure” the craze. Fortunately for Hollywood, they didn’t succeed.

The entire article

The Economist 1843

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