Now, that Amazon has become such a behemoth, it is intriguing to look at its roots. Today’s needull is an interesting conversation with Shel Kaphan, Amazon’s first employee. Reading the conversation I could think of only one thing – If we had just a little power to see the future, how different our key decisions would have been?
During that time we were just a bookstore, so it didn’t seem to me there was a lot of steering to be done. That said, I don’t know all the things that Jeff might have been doing that I wasn’t aware of at the time. If I think back, I can’t even clearly picture what it was that he was actually doing. He wasn’t working on any of the technical stuff. We never even had a written business plan that I know of.