Today’s needull is a longish recommendation. This article was Finalist for the National Magazine Award for Multimedia, 2014. This tells the story of few kids from Coronado, California created a $100 million empire becoming the largest pot selling operation on the West Coast.

At the center of it all was Lou Villar. A former Spanish teacher, Lou had taught some of the guys back at Coronado High. Lance originally brought Lou along for his language abilities; it helped that he was a smooth talker. But when he got a look at all that money, Lou discovered an instinct for business. He organized the Company into a visionary outfit, with himself as the kingpin.

The complete story

the Atavist Magazine — Joshua Bearman

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