I chanced upon this interesting long profile of Colonel Sanders, the ubiquitous KFC mascot. There were lot of interesting aspects to him though not always flattering. It is interesting to look at the real Colonel.
The Colonel’s meticulously anachronistic attire and twinkle-eyed charm helped him gain a foothold via organic marketing. He began to visit local radio stations to tell his story, and occasionally he appeared on television talk shows and the like. His face and signature string tie were appearing on increasingly numerous signs and food packages, and people began to recognize him in public. “I never liked the idea of using my photograph on things,” he wrote in his autobiography. “I had always referred to my face as my mug. But I did have a line drawing made for use in advertising, and when I saw it on the boxes containing my food I nearly fainted.”